Athlon
Sports Privacy
Statement
Welcome to the Athlon Sports web
site, available at www.athlonsports.com (this 'Site'). This Site is owned
and operated by Athlon Sports Communications, Inc. ('Athlon'). This Statement
discloses the Privacy Policy ('Policy') for this Site and describes how we
collect, protect and use information we receive from visitors to our Site.
Athlon has created this Policy in order to demonstrate and inform you of our
firm commitment to privacy. This
Policy applies only to information collected through this Site and not to
information collected offline.
Last updated and effective as of
May 1st, 2006.
There are two kinds of information
web sites can obtain about you:
(1) Anonymous Information: 'Anonymous Information' is
aggregate data that web sites use to administer their sites. It may include
such information as your browser type or your Internet Protocol (IP) address.
Athlon may from time to time retain third parties to help us collect and
aggregate Site customer information.
IP Addresses. An
IP address is unique string of numbers that is assigned to your computer by
your Internet Service Provider. Web servers automatically identify your
computer by its IP address. We use your IP address to help diagnose problems
with our server, to administer our Site, avoid hacking attacks on the Site's
server, and may use it to gather broad demographic information. We do not link
IP addresses to any personally identifiable information, even if such
information is voluntarily provided by a user.
Cookie Information. As is the case with many web
sites, our Site uses a technology called 'cookies', which are small data files
that are downloaded onto your computer. The use of cookies is standard on the
Internet, and allows us to tailor your visits to our Site to your individual
preferences. We may also contract
with third party service providers who assign cookies to conduct site tracking
for us. These companies use cookies solely to provide us with aggregate data
about Site traffic. Although most web browsers automatically accept cookies,
you can change your browser to prevent cookies or notify you whenever you are
sent a cookie. Even without accepting a cookie, you can still access most of
the features on our Site.
(2) Personally Identifiable
Information:
'Personally Identifiable Information' is any information that personally
identifies you, such as your name, email address or your telephone number.
Sometimes this personal information is needed when you place an order for
merchandise or other goods from Athlon, subscribe to our magazines, register in
our Fantasy sports leagues, or when you contact us. We may ask you to provide us with personal information on a
voluntary basis in certain areas of our Site. In particular, you may be asked
to provide the following information:
User IDs and
Passwords. To order
magazines or collectibles through the Site, or to participate in Fantasy Sports
contests, we may request that you create a login name and password. We will use this information to
maintain your account. We may also
use this information to send you announcements of new Site features, special
offers and promotional material that we think may be of interest to you. You may
elect not to receive such information by opting out as described below.
Email Correspondence. Scattered throughout the Site are
links or forms that can be used to contact Athlon so you can comment, make a
complaint, make suggestions and ask questions. Your email address is required
on this form so we can answer your questions. Athlon may put information from
email on file, but does not currently share, sell, license or transmit this
information with third parties without express authorization from you.
The information you share with us
may be used in a few ways:
(1) Anonymous Information: Anonymous Information is used internally for Site
administration, troubleshooting and to help improve the quality of this Site
and its design. We may share such aggregated, non-personally identifiable
information, such as demographics, with existing and prospective business
partners and advertisers. We never
connect aggregate information with Personally Identifiable Information, and none
of the Anonymous Information we share will contain any information that
identifies you individually.
(2) Personally Identifiable
Information: Personally Identifiable Information
collected by Athlon may be used for purposes including administration of the
Site, order processing, management of promotions or contests, and
communications with you. In all cases, however, we will only use your
information as permitted by law. We may also disclose Personally Identifiable
Information if we are required to do so by law or we in good faith believe that
such action is necessary to (a) comply with the law or with legal process; (b)
protect and defend our rights and property; (c) protect against misuse or
unauthorized use of the Site; or (d) protect the personal safety or property of
our users or the public. Please note that we may not provide you with notice
prior to disclosure in such cases.
Opt-ouT
Although most users of this Site
indicate that they welcome details of offers and other promotional material
about Athlon, we support the right of our visitors to choose. You will be given
the right to opt-out of receiving such information whenever you are asked to
provide Personally Identifiable Information on this Site. If you do not opt-out
at that time, but later decide that you do not wish to receive future
communications of this nature you can contact us at info@athlonsports.com or at
the address provided below, indicating that you no longer want to receive
information relating to this Site.
Access
and Correction
You have a right to know about the
Personally Identifiable Information that Athlon holds about you, including the
right to correct, amend or delete the information that Athlon has on file if it
is incorrect. If you wish to exercise these rights please contact us by email
or postal mail at the addresses below.
This Site incorporates safeguards to
protect the security, integrity and privacy of the personal information we have
collected. We have put in place
reasonable precautions to protect information from loss, misuse and alteration,
including Secure Socket Layer (SSL) technology and database encryption. While
on a secure page, the lock icon on the bottom of Web browsers such as Microsoft
Internet Explorer and Mozilla Firefox becomes locked, as opposed to unlocked,
or open, when you are just 'surfing'.
While we use SSL encryption to protect sensitive information online, we
use reasonable efforts to protect user information offline. Our security and
privacy policies are periodically reviewed and enhanced as required and only
authorized individuals have access to the information you provide.
Security of information communicated
by or to us over the Internet is of utmost concern to us; however, no data
transmission over the Internet can be guaranteed to be 100% secure. Please note that your email, like most,
if not all, non-encrypted Internet communications, may be accessed and viewed
by other Internet users, without your knowledge and permission, while in
transit to us. For that reason, to
protect your privacy, please do not use email to communicate information to us
that you consider confidential. While we strive to protect your personal
information, Athlon cannot ensure or warrant the security of any information
you transmit to us or through this Site. Once we receive your transmission, we
will use reasonable efforts to ensure its security on our internal
systems. Depending on the nature
of the inquiry, your communication may be discarded or archived. If you wish, you may contact us instead
via telephone at the numbers provided throughout our Site.
As we continue to develop our
business, we may buy, merge or partner with other companies or businesses, and
in so doing, acquire customer information. In such transactions, user information may be among the
transferred assets. Similarly, in the event that a portion or substantially all
of Athlon's assets are sold or transferred to a third party, customer
information (including Personally Identifiable Information) would likely be one
of the transferred business assets.
This Site is controlled, operated
and administered entirely within the United States. By using this Site, you signify your agreement to the terms
of this Policy. If you do not agree with this Policy, please do not disclose
any personal information through this Site. This Policy and the use of this Site are governed by
Tennessee law. Any claim related
to the Site or this Policy shall be brought in a federal or state court in
Davidson County, Nashville, Tennessee, within one year after the claim arises.
Users of the Site consent to the exclusive jurisdiction and venue of such
courts as the most convenient and appropriate for the resolution of disputes
concerning this Policy. This Policy and the notices outlined herein are not
intended to and do not create any contractual or other legal rights in or on
behalf of any third party.
Under the California Civil Code,
residents of the State of California that have provided any Personally
Identifiable Information to Athlon have the right to request a list of all
third parties to which Athlon has disclosed Personally Identifiable Information
during the preceding year for direct marketing purposes. Alternatively, the law
provides that if Athlon has a privacy policy that gives either an opt-out or
opt-in choice for use of Personally Identifiable Information by third parties
(such as advertisers or affiliated companies) for marketing purposes, Athlon
may instead provide you with information on how to exercise your disclosure
choice options.
Athlon qualifies for the alternative
option; it has established this Agreement that provides you with details on how
you may either opt-out or opt-in to the use of your Personally Identifiable
Information by third parties for direct marketing purposes. Therefore, we are
not required to maintain or disclose a list of the third parties that received
your Personally Identifiable Information for marketing purposes during the
preceding year.
If you are a California resident and
request information about how to exercise your third party disclosure choices,
please send a request to info@athlonsports.com with a preference on how our
response to your request should be sent.
Athlon may modify this Policy at any
time, at its discretion, and modifications are effective upon being posted on
this Site. You are responsible for reviewing this Policy periodically to ensure
that you are aware of any changes to it.
We welcome your questions, comments
and all feedback pertaining to your privacy or any other issue with regard to
this Site.
At any time, you may ask us to cease further use of your email address to send you special offers and promotions, and direct us to delete any Personally Identifiable Information you have supplied. Although it is not always possible to remove or modify such information, we will make reasonable efforts to do so. If you have given us information for one of those third parties we mentioned above and we have already passed it on, we may not be able to delete or change the information.
In the event that you have given us
Personally Identifiable Information in the past and then have second thoughts
or want to update it, or if you have any other questions regarding this Policy
or this Site, you may send an email or contact us at:
E-mail: info@athlonsports.com
Address: 220
25th Avenue North, Suite 200
Nashville,
Tennessee 37203
Telephone: (615)
327-0747
6083779.1