Matt Kenseth (ASP, Inc.)

The Southern 500, while no longer held on Labor Day is still looked at as one of NASCAR’s biggest races. Darlington remains the place where, in 1950, an egg-shaped, awkward-looking asphalt track gave birth to superspeedway competition. Thirty-five years later, a million-dollar Chase by a man named Awesome Bill was another notch in the sport’s belt that wrapped the racetrack into our national consciousness. Like golf’s Masters, purists regard it as one of the sport’s crown jewels.

“I don’t know that I’ve had a win that feels bigger than this at this moment,” said Matt Kenseth on Saturday night. Keep in mind, the former Sprint Cup champ has had plenty of ‘em; well over two dozen, including two of the last five Daytona 500s. “There’s a lot of tradition here. This is one of the most storied and historic races anywhere, not just in NASCAR.”

To those Kenseth’s age and older, that will always ring true. The key is getting a new generation to embrace it. Overnight ratings at Darlington, for the 18-to-49 crowd according to zap2it.com lost out to the NBA Playoffs on ABC. “The Lady In Black” can tear a Chevrolet apart, but the Knicks’ Carmelo Anthony? He slam dunks right in her face.

It’s a shame, as an initial marketing push for Darlington’s May date designed to keep the seats filled has faded through the years, leaving the “Track Too Tough To Tame” a “Track Too Easy To Forget.” For one of the most important races on the schedule, getting tucked into Mother’s Day weekend on a Saturday night makes the race now seem lost, not loved. The importance of the Chase has diminished its overall worth on the schedule; right now, it’s just another event, with no Winston Millions or even an extra $100 bill attached to the trophy. Having a track-position yawner of a race Saturday didn’t help, either, as Goodyear seems like it’s missing the mark here more often than not.

People say NASCAR has been losing its place on the national sports landscape for several years. Perhaps it’s because of simple decisions like this one, making a race its most dedicated supporters love just another notch on a long, monotonous conveyor belt. While Kasey Kahne feels like he deserves an apology this Monday, Darlington is looking for something much more simple: attention.

FIRST GEAR: Gibbs vs. Hendrick, anyone?
The brief moment sparks flew at Darlington between Hendrick’s Kahne and Gibbs’ Kyle Busch could be a sign of things to come down the road. In virtually every category you could come up with, their two organizations — totaling seven cars — have put a whooping on the 2013 Sprint Cup field. Kenseth’s win, earned when Busch had a right-rear tire go bad down the stretch, was his third in 11 races, a series high. Busch has tacked on two additional victories for JGR, as the teammates have combined for a series-leading 1,521 laps led – more than the next eight drivers on the list combined. Kenseth has been especially impressive, seizing opportunities (Las Vegas, Darlington) late in the race where others have dominated. And he did it this time with a temporary crew chief in Wally Brown, as Jason Ratcliff serves out a downgraded NASCAR penalty after an appeals court turned his Kansas engine issue into a blip on the radar screen.

Hendrick has countered with Jimmie Johnson, fourth on Saturday night and on virtual cruise control on top of the point standings. Winning twice, Johnson has just one result outside the top 20, remains a contender at every type of track and, this season, has avoided the sting of NASCAR’s inspection process. Teammates Kahne, Dale Earnhardt Jr. and Jeff Gordon all look strong enough to make the Chase on points meaning 50 percent of the postseason field, at minimum, will be comprised of these two multi-car giants.

How dominant have these teams been? Just three of 11 races this season have been won by other organizations, and each can easily be explained away. Carl Edwards took Phoenix for Roush Fenway Racing in the second Gen-6 race, where rock hard tires meant no passing and track position roulette. Kevin Harvick captured Richmond for Richard Childress Racing, but he led just three laps in a bizarre, roll-the-dice green-white-checker ending. And David Ragan’s Talladega triumph last week? We know how much that race acts like your state’s lottery number machine.

So it’s clear that on the Chase tracks where handling, horsepower and head wrenches actually make the difference, HMS and JGR stand head and shoulders above the rest. With the season nearly halfway complete, it’s time for everyone else to start stepping up.
 

Kasey Kahne (ASP, Inc.)

SECOND GEAR: All-Star Race reuds coming?
While we’re at it, the Kahne-Busch battle is simply the latest in a long line that may need to be settled on Saturday night. While going for the lead late at Darlington, Kahne slid up in front of Busch only for the No. 18 to dive hard entering Turn 1. Whether there was contact or not is up for debate; the bottom line is it was too close for comfort. Kahne spun around, his chances to win went poof and the normally mild-mannered driver had the M&M’s Toyota to blame for a second week in a row.

“He’s got to just race me,” said Kahne about Busch. “I mean, I’ve never touched the guy in my life as far as on the race track. Three times this year, there have been other times in other years. I don’t really know what his deal is with me.”

Neither driver finished strong, as Kahne was 11th and Busch sixth to add fuel to their tempers going forward. So let’s see: that’s Kahne-Busch, Joey Logano-Denny Hamlin, Tony Stewart-Kurt Busch … just the tip of the iceberg. If Charlotte’s amenable, this All-Star Race could finally see the types of settled scores that used to make it “must watch” event back in the day.

THIRD GEAR: Denny Hamlin is healthy
Perhaps the most understated run in a clean race that Gibbs dominated came from its driver of the No. 11 car. Darlington is one of the sport’s most physical tracks, as drivers take a beating on both mind and body. For Hamlin to return from an injury suffered in late May there, and not only come out of it feeling fine but running second shows that L1 Compression Fracture isn’t going to slow him much going forward.

“Really, it's like starting your season over,” he said, completing this distance for the first time since Fontana on March 24th. “It feels good to be competitive again. (But) I got to get back in racing shape. It will take time to get back to where I need to be.”

If that’s Hamlin in “out of shape” mode, drivers better beware. Clearly, the speed of JGR combined with a track position race helped his case. But second’s an A-plus baseline to start from when the task ahead is certainly brutal: Two-three wins, plus top 10s nearly every week to become Chase eligible by September.

FOURTH GEAR: Kurt Busch will put it together
It’s been a frustrating last few weeks for Busch, who’s been in position to win the last three races. At Richmond, he had a top-5 car down the stretch only to have circumstances and a bad last set of tires cost him. Then, at Talladega, he was in the lead pack of six cars, in position to make a run when a late caution bunched the field, jumbled up the draft and led to him being the bullseye in “The Big One.” Finally, at Darlington he won the pole at a track the No. 78 team has won at in the past, then led 69 laps only for his car to deteriorate on every pit stop once the green flag dropped. Busch stayed on the lead lap in the end, but wound up a disappointing 14th. No wonder why the driver’s been testing IndyCars, rumored to run a limited schedule in a crossover stunt later this year with Michael Andretti’s team after topping 218 mph in an Indy 500 rookie test (he won’t run that race this year).

But what’s been notable about this whole stretch in NASCAR land is how relatively calm the elder Busch has remained, even keeping his cool during a war of words post-race with Stewart at Richmond. The speed seems to be there from this team, and its presence up front makes it clear wins could come in the summer, whether at an intermediate (Charlotte? Michigan?) the road course at Sonoma or Daytona in July. Maturity finally may be making its mark. The question now may become where Busch feels his racing future should be, long-term.

OVERDRIVE
Kyle Busch might be mad at what happened Saturday night, having left the track without comment, but Monday will offer the benefit of hindsight. With 265 laps led, he dominated and only bad luck kept him from Victory Lane, a curse that will change with time. Eleven times in his career he’s led 200-plus circuits in a race but scored the win in only three of them. ... As expected, the momentum for the two Davids’ thrilling one-two finish at Talladega came back to reality at a track where they just don’t have the horsepower to contend. The Front Row Motorsports cars were 29th and 39th Saturday night, with David Ragan blowing an engine and bowing out early. … What’s going on with Mark Martin? He hasn’t had a top-5 finish now with the No. 55 car since Daytona (third). The driver’s been involved in several on-track scuffles, some of his making and never so much as sniffed the top 20 at Darlington, a track right in his wheelhouse. Perhaps another indication this year will be his last in the series?

by Tom Bowles
Follow Tom on Twitter: @NASCARBowles
 

Darlington Raceway (ASP, Inc.)

1. Darlington celebrates a pair of 10-year milestones, good and bad
Darlington Raceway is the first place NASCAR ever raced on pavement, all the way back on Sept. 4, 1950. That event, the first Labor Day Weekend Southern 500, saw Johnny Mantz win his only NASCAR race as he beat Fireball Roberts and 73 other competitors by at least nine laps.

Saturday night's race will also be known as the Southern 500, but it'll mark the 10th season of NASCAR Sprint Cup Series racing at Darlington without the race being held on the traditional end of summer weekend. NASCAR's shift of that race initially to a November date in 2004 and then completely off the schedule in favor of a second Auto Club Speedway race in 2005 remains one of its most controversial decisions of the past decade.

The race name returned to Darlington for the now-annual Mother's Day weekend race, but much of a the tradition hasn't. The Southern 500 on Labor Day weekend carried a certain swagger thanks to its holiday weekend placement and typically unforgiving daytime temperatures. It was a race every driver wanted to win thanks mostly to the cachet it awarded.

Saturday night's race also marks the 10th season since Darlington produced arguably the most riveting finish in the last decade, if not further. During the 400-mile 2003 spring race, Kurt Busch and Ricky Craven bounced off one another for much of the final three laps. Their tires worn and their cars growing ever more damaged, the pair came together for a final time exiting Turn 4 on the final lap.

Craven nipped Busch at the line by .002 seconds — a mark tied for the closest NASCAR Sprint Cup Series finish in history.

2. Denny Hamlin’s big return
Denny Hamlin's return to the driver's seat of his No. 11 a week ago at Talladega Superspeedway was short-lived, a bit contrived and ultimately unsuccessful in helping him claw back toward Chase for the Sprint Cup competition. Friday at Darlington, however, should mark the return of a full-time Hamlin to the series following his back injury at Auto Club Speedway on March 24.

He couldn't return to a better track, personally. Hamlin has a sterling average finish of 5.9 on the egg-shaped oval, and has led more than 50 laps in three of his seven Darlington starts. To follow up his career-worst 13th-place Darlington finish in 2009, Hamlin responded with his only win there in 2010.

Last year, Hamlin led 56 laps before falling to Jimmie Johnson by .781 seconds.

Saturday night's start marks the beginning of a critical stretch for Hamlin if he wants to bounce back from missing four starts so far in 2013 and qualify for the season's title fight. He's now 31st in points, 76 points behind 20th place and a possible wild card birth.

Should Hamlin nab a couple of wins and get inside the top 20 by Richmond in September, he'd be in excellent position to continue his seven-year streak of Chase qualifications.

"There is a formula," Hamlin said. "When this happened and we started figuring things out of missing races, if we just did what we did last year we would make it. But nothing is a given."
 

Defending race winner Jimmie Johnson. (ASP, Inc.)

3. Hendrick veterans tough to stop at the Track Too Tough to Tame
With Hamlin likely not physically 100 percent at Darlington, the door has opened a crack further for Hendrick Motorsports' longest tenured drivers in Jeff Gordon and Jimmie Johnson to continue their own excellence at the South Carolina track.

Combined, the two have 10 wins, 25 top 5s and 31 top 10s in 48 total starts at the track. Gordon ran into mechanical troubles last season as Johnson took the win, but went from 2004 to 2010 never once finishing worse than fifth. Johnson, meanwhile, led the most laps at Darlington last season (134) en route to his third career win at the track. Johnson's average finish is second best among active series drivers at 9.1, while Gordon's is 11.8 in 32 starts at the tricky speedway.

Gordon also celebrates a milestone Saturday night as he makes his 700th career Sprint Cup start. Gordon's feat also stands as the longest to start a Cup Series career, and will put him just 88 races away from Ricky Rudd's all-time record.

4. Air Titan ready for Round 2?
Rain affected all three races at Talladega Superspeedway a week ago. Sprint Cup and Nationwide both raced into near darkness after rain delayed their proceedings. ARCA had its race shortened Friday as showers rolled in.

It marked the first true test of NASCAR's Air Titan track drying system that early claims touted as being exponentially faster than the long-used jet dryer system. The combination of the two at Talladega didn't prove to be markedly faster — I know, I know, it's no shock that a NASCAR proclamation fell a bit short — but the system may have saved just enough time to get the full races in. All told, 16 of the Air Titan compressed air systems were used at Talladega alongside 10 jet dryers.

Based on forecasts for NASCAR's weekend in Darlington, they might be called in to action again as soon as Friday. Forecasters pinned a 20 percent chance of rain in the vicinity for Friday night's Nationwide Series race, and a 50 percent chance of thunderstorms all day and night Saturday.

Darlington’s 1.366-mile distance, of course, is considerably less than Talladega’s 2.66 miles and will undoubtedly take less time to dry. But rainouts aren't unprecedented at the South Carolina track. In 2007, the Saturday night race was pushed to Sunday afternoon — not long after FOX's Chris Myers insisted to viewers that the race would go off on the night originally planned.

5. Last chance for double All-Star Race qualification
David Ragan's surprising win during last weekend's seven-hour Talladega Superspeedway race gave him all the typical accolades befit that of a Sprint Cup race winner. It includes all of the essentials: the trophy, the points and the big check.

But it also paid off in the form two guaranteed entries to the main event of NASCAR's All-Star Race over the next two years. The race's rules permit entry for race winners in both the current and most recently completed NASCAR Sprint Cup Series seasons. Series and all-star event champions from the past decade also earn automatic entry to the race.

That leaves roughly 25 Sprint Cup regulars still on the outside looking in for next weekend's "A-main" that could pay as much as $2 million. Drivers like Jeff Burton, Jamie McMurray, Juan Pablo Montoya, Danica Patrick, Ricky Stenhouse Jr. and Martin Truex Jr. will have to find the checkered flag either Saturday night at Darlington or next weekend in the Sprint Showdown qualifier event.

A win at Darlington is much preferred because it counts in the same two-for-one fashion as Ragan's Talladega win. Before Ragan, Marcos Ambrose was the latest unqualified driver to earn a 2013 all-star event bid with his win last August on the road course at Watkins Glen.

by Geoffrey Miller
Follow Geoffrey on Twitter: @GeoffreyMiller
 

Richmond, Talladega, Darlington and Charlotte stretch unequalled on Cup schedule

Much was made of the first five races of the 2012 NASCAR Sprint Cup schedule being run on diametrically diverse tracks. From the season opening restrictor plate Daytona 500, to the bumper-car bonanza that made up the closing laps at Martinsville, and the intermediate downforce contests in Las Vegas and Fontana.