I bet the timeline of what Austen Powers (the basketball player) though about his name went like this:
Before the movies came out: Didn't think about his name.
When the first movie came out: "It's cool that I have the same name as the character in this new Mike Myers movie!"
Three months after the first movie came out: "This isn't very cool."
Six months after the first movie came out: "If someone tells me something is "cheeky" one more time, I'm going to kill Mike Meyers."
When the third movie came out: "I'm going to kill myself."